designing for your brand
January 30, 2020
My name is John Pszeniczny and I’ve been designing for companies my entire career. After university, I began working in an advertising agency. This is where I learned the ropes of good design and how it helps companies grow. I witnessed first had how companies could use good design to gain an advantage over competition. After that I moved into product and packaging design in the consumer electronics industry. I had the good fortune of having a very talented and motivated mentor that allowed me to create innovative and novel products that were sold in thousands of stores throughout the USA. During this time my passion for animation grew and I immersed myself in learning and creating 2D animation and 3D models for animation to better show off products that didn’t exist yet, but were real inside of the computer. I learned the value of showing and selling a product with a realistic 3D image or animation even before the product was created. Here I also used my previous design background to create compelling packaging design that would look good on the shelf.
I used this experience to move over into television and creating graphics and animation for commercials, tv shows, instructional video, and for news, becoming an Art Director with a staff of designers working in my department. Eventually I worked as a Creative Director in a marketing company with a staff of 10.
While in those positions, I was starting to get work as a freelancer helping other companies build their brands and started xnodesign. I want to bring all that experience gained, and knowledge learned on the job and help your company put it’s best foot forward to. I look forward to hearing from you.